Emotiv System

Emotiv System Min Company Background When Tan Le and Nam Do sold their company and earned a large of money in 2003, they decided to take a new challenge about processing brain signals. Then, together with Allan Snyder, a physicist and Neil Weste, a chip designer, they founded Emotiv Systems Inc.. The company built a R&D lab to develop a workable system about brain signals process. Finally, the team had a breakthrough-successfully developed basic technology called EPOC, which can detect 30 mental states and process brain signals into software algorithms.Now, The company wants to launch this new kind technology into market. However, there are many issues need to be decided, such as: 1. To launch as a PC-only device or both console enabled and PC enabled, which is better? 2. If Emotiv plans to launch into console market, what marketing strategy would best promote rapid adoption? 3. What kind of demand could materialize for the EPOC console-enabled? How about if only PC enabled? Technolo gy development about brain activity Actually, many approaches were developed all the time for transmitting brain activity.Tech| method| Advantage| Disadvantage| fMRI| Through magnetic properties of oxygenated blood | 1. Able to get strong signals2. Able to distinguish what different brain structures are doing| 1. Much cost2. Large size of apparatus| PET| Through injections of radioactive tracers| 1. More portable than fMRI machines| 1. Expensive process2. Consumer are hard to be willing to endure| EEG| Cross brain’s protective layers| 1. Portability2. Low cost| 1. Bad effects on signal quality| EPOC| Through a head set to capture brain signals| 1. Portability2.The cost is reasonable| | According the table above, we knew EPOC is a new technology that is innovative enough for Emotiv to seek launching into market. Console-Enabled market Gaming market is certainly a giant market from which the company can earn amounts of money and creates much profit, especially for console-enabl ed market. Then, it’s necessary to seek the chance to cooperate with console makers. The following is the comparison for seeking cooperation with different console makers. Console maker| Group of consumer| Issues| Nintendo Wii| Casual gamers| 1.Lacking in computational power. 2. Planing to focus on improving existing technology rather than trying a new one. | Sony PS3| Mix of hard-core games| Harm for cooperation:1. Sony company was highly divisive with PS3 hardware and software. 2. Sony Europe was willing to cooperate with Emotiv, but it needed to dumb down EPOC just for releasing a simple version. Benefit for cooperation:1. Sony PS3 is less competitive than Wii for less complex controllers and needs a new technology. 2. Sony Europe group has autonomy to decide whether to cooperate with Emotiv. Microsoft Xbox 360| Hard-core gamers| 1. Not include a high-definition DVD in console2. Taking a policy of â€Å"wait-and-see†. 3. Wanna others to prove the concepts first| Acc ording the comparison above, we can conclude Sony is the best choice if Emotiv manages to convince one of the console makers in time for a fall 2008 debut. And the demand of new product needs to focus on hard-core gamers. Then, the marketing strategy is the key to best facilitate rapid adoption. Product| With the platform of Sony PS3 and EPOC system|Price| Using Penetration pricing to capture market share| Place| Retail channel including Sony and Best Buy, e-tailers, company| Promotion| Bundling with PS3, Selling CDs with inclusion of experience, etc| PC-Gaming market For gaming, except console gaming, PC gaming also take over a large part. There’re several features as following. 1. PC gaming was less than 1/5 size of console market. 2. Game development for PC was less concentrated, then there were more PC games. 3. There had been a trend to open brain computer interface technology. . The demand of PC gaming would focus on very hard-core gamers and role-playing gamers. 5. PC and Console Gaming profits are inversely proportional to each other. Conclusion According all the information above, there’s a conclusion that EPOC will have a beautiful prospect with no matter Console market or PC-Gaming market. Emotiv may launch its technology at both the markets, but what it needs to do the most important now is firstly to launch at console market, seek to cooperate with Sony, capture the market and finally aim at other goals.

How to Write an Analytical Essay

1In the first paragraph really explain what it is about. Ads by Google Technical Writing ToolsTechnical Communicators Resource. TCS 2 Includes FrameMaker, RoboHelp www. Adobe. com 2Start to plot out what you want to write. Do this underneath your introduction. 3Come up with a main idea for each paragraph. Explain your main idea; maybe throw in a quote that will help to explain it in better detail. 4Back up your ideas with examples. If you're writing a descriptive essay, consider a personal example. Otherwise, find an objective example to support your analysis. 5Follow these procedures for each paragraph that you need to write. 6State your conclusion. Restate your introduction and leave the readers thinking. Make your conclusion something very brief and to the point that anyone could read. Ads by Google Resume Writing ResultsJob-Winning Resume Writing Services Personalized & High Quality Resumes resumes. FINS. com Company brochuresYoung Zeck Image Communications creates high-impact brochures www. youngzeck. com dit TipsBeginnings and endings are good places to use quotes, metaphors, and repetition, for effect, because introductions and conclusions should not have any details or in-depth analysis; that is what your body paragraphs are there for. Ads by Google Paper RaterFree Online Grammar Check, Writing Analysis, and More www. PaperRater. com If you are writing a formal analysis or critique, then avoid using colloquial writing. Though informal language may bring some color to a paper, you do not want to risk weakening your argument by influencing it with verbal slang. Ask yourself â€Å"What am I trying to prove? † The answer should be in your thesis. If not, go back and fix it. edit WarningsAvoid making your essay too tacky by using too few quotations. Remember that you want to incorporate others' ideas, too. Don't try to add useless sentences to make an analytical essay longer; it is better to leave it short and to the point. Make each sentence count. edit Things You'll NeedPaper Pen/pencil Spell checker (if using a computer) Thesaurus Microsoft Word (if using a computer) Articles for You to Write

Marketing strategies of the mass-market chocolate industry Essay

This report is an evaluation of the marketing strategies used in the mass-market chocolate confection industry in the United Kingdom (UK). The four brands this report studies in detail are Cadbury, Galaxy, Kit Kat, and Maltesers. The UK mass-marker chocolate confectionary market is the biggest in the European Union and sales are heavily reliant on a solid marketing strategy. Using the four brands mentioned above this report investigated the following, segmentation, targeting and positioning, consumer buyer behaviour, promotion, pricing, product, and placement, social media strategies, and communication strategy. Finally, this report gives critiques on the effectiveness of the marketing strategy for the four selected brands and recommendations on how they might improve. Of the four brands studied, only Galaxy uses demographic segmentation by focusing on women but all four use behavioural segmentation by focusing on benefits sought from eating chocolate. Cadbury targets creative individuals, galaxy targets the indulgent types, Kit Kat targets tired employees, and Maltesers targets those in search of guilt free chocolate. Cadbury positions itself as a creative brand, galaxy as a treat, Kit Kat as a break bar, and Maltesers as the lighter way to enjoy chocolate Chocolate is an impulse good and need recognition is usually stimulated upon seeing the packaging, where as information search is usually omitted or happens very quickly. When it comes to evaluating alternatives consumers, positioning and brand personality come into play. Finally, the choice to buy or not to buy happens very quickly. Cadbury was the only brand found stay in contact with consumers post-purchase by sharing recipes that one could make with Cadbury products. Each of the four brands use adverts, sales promotion, sponsorship, and social media to increase brand awareness. However, no promotional material gives information about pricing because retail outlets set their own prices. Most mass-market chocolate bars are around the same price and can be found near tills at retail supermarket outlets as well as off-license stores across the nation. All four brands are connected to their consumers via social networks, with the exception of Galaxy and Maltesers who do not have twitter accounts. Each brand uses social networks to reinforce their positioning strategy. Cadbury uses it to encourage creativity and audience participation, Galaxy uses it to remind women of the irresistibility of chocolate, Kit Kat uses it to remind its fans to take a break, and Maltesers uses it to celebrate is 75th birthday. This report concludes by recommending that Cadbury should identify a clear branding message because currently its adverts are always open to interpretation. Galaxy should stay in touch with customers post-purchase with recipes for irresistible chocolate desserts. Kit Kat should continue having a strong focus for all communication material and Maltesers should communicate its original message, a lighter way to enjoy chocolate, more explicitly.

English Comp 1 unit 4 Essay Example | Topics and Well Written Essays - 500 words

English Comp 1 unit 4 - Essay Example What they wish to do on their own time without interfering with anyone else is their own business. In cases where other people are not annoyed to death or put into danger, I really do not care if people use their cell phones. The topic that was chosen was to compare online to on-ground education. In order to do this, it is necessary to look at the pros and cons of each. First we will look at online education, and then travel on to on-ground education. According to Hubpages (2009 p.1), "In August 2005, a survey indicated that approximately 3.2 million students in the U.S chose to enroll in classes online. These students chose online education because it is convenient and effective. However, there are still certain agencies and institutions that refute the enrollment of students in online classrooms because they feel that it is easy to be a dishonest student while taking classes online. The question arises of whether a student would peek into a text book or notes during an examination. This is the main reason why online classes are not offered by all Universities." According to Hugpages (2009 p. 1), "When students attend classes everyday, they are often distracted by outside factors. It may be that the weather is so hot that they cannot concentrate, or that somebody else is wearing better shoes than they are.

The impacts of events Assignment Example | Topics and Well Written Essays - 2000 words

The impacts of events - Assignment Example Tourists’ focus then started to shift with the advancements in the event industry. As event planners came into the picture they realized that the tourism industry needed social events which lead to the event tourism industry (Lim & Lee, 2006). People usually travel to destinations for leisure and relaxation purposes but there are also people who travel to destinations for the purpose of business meetings, conferences, workshops and other similar social events. This movement of people has given rise to the event tourism industry (WTO, 1995). Events and tourism now go hand in hand, and so one without another seems incomplete. The perfect way to describe tourism would be to say that it takes a systematic planning process along with development and marketing of special events and festivals as tourist attractions (Kreag, 2001). These events are usually organized after looking at the behavior of tourists and the things which attract them towards a destination. Moreover, tourism mana gement aims at event tourism at complete utilization of the capabilities of events so as to attain overall tourism development. Event tourism also includes the research on people’s travelling motives which can be characterized as cultural, prestigious, physical, social and interpersonal motives and are pleased by diverse and unusual events. The Worlds Expo 2010, organized in Shanghai, China, was a similar event which was organized to seek attention of the world and to increase tourism prospects in China. It was a 184 days event which was eyed by the whole World. There are many credits given to the World Expo (2010) and so it was able to positively engage the world to China. China as a country has a history of hosting such events, but the Expo 2010 proved to be the best one indeed and was referred to as an event having its class apart. The standards set by the World Expo 2010 are very difficult to break by any other World Event such as this one. Socio - Cultural impact of the World Expo 2010 A country which has a good image in terms of social events just is more likely to make itself the spot for tourist attraction. The expected impacts of the Worlds Expo 2010 were positively seen on the host country, as through holding social events like these, a host country or the destination is able to make its own standing and create its brand image (Emma H. Wood, 2005). Also, since the country becomes famous for its culture and infrastructure, its resorts also become famous and many companies start holding their annual meetings and other conferences in that country, magnetizing more and more people towards it (Allen, 2009). Similarly, China had many benefits because of the World Expo, as the event was remarkably successful and attracted many countries towards it and the more a country is able to attract tourists, the more it is able to raise its finances through tourism (Solberg & Preuss, 2007). China has now become one of the best host countries, because of the im pression it created in front of the whole world, without the itinerary of such events, tourism is held incomplete (Henderson, 2006). Such events are not only created for revenue generation or for economic benefits but are also created to highlight the social culture of the country. These socio-cultural impacts go a long way to

Bottled water vs. tap water Essay Example | Topics and Well Written Essays - 750 words

Bottled water vs. tap water - Essay Example No longer a luxury item, the beverage has become a common sight worldwide.† (Owen, 2006). However, the author, Ann Pietrangelo of the text, Bottled Water vs. Tap Water: Which is really safer? raises question on how clean and hygienic is the bottled water, when compared to the tap water and gives the answer that the bottled water is not at all better than the tap water, and in some cases could be even inferior to the tap water. The text written was by Ann Pietrangelo in July 2009 and was featured under the section, Healthy reform policy in the website Care2.com, which mainly focuses on environmental and health issues. While ‘googling’ about the topic, Bottled Water vs. Tap Water, this website or webpage came as the second web entry or result, and appeared as the apt text for this topic and paper. In the initial part of the text itself, the author starts to spell out the argument that bottled water does not any safe qualities, and it is same or even inferior to the tap water. By using data from another website, FoodandWaterWatch.org, the author argues that with tap water being regulated by the Environmental Protection Agency and state and local governments, and bottled water being regulated by the Food and Drug Administration, there are clear evidences to show that bottled water is not effectively tested and so it is not better than the tap water. Author Pietrangelo first points out the basic point, which is 40 percent of bottled water originates only from the tap, with some minerals added and some extra filtration done. She provides this fact to send the message to the readers that bottled water is just another version of the tap water, without any major differences, quality wise. Then she provides some more facts, to justify that tap water is more clean and hygienic than th e bottled water, as the tap water has to conform various rules and tests under different conditions and standards. She states that tap water is not permitted to contain E. coli

Managing at a distance Essay Example | Topics and Well Written Essays - 750 words

Managing at a distance - Essay Example The central location has become the virtual office, the virtual enterprise, which has translated into the virtual work team. Utilizing virtual teams now allow organizations to bring together critical contributors in real time that might not otherwise be able to work together in a traditional work environment. Virtual teams can also add to the pool of resources available to any organization by opening the door to include people from outside the sponsoring organization such as supply chain affiliates, members of interconnected organizations, or external consultants. In many cases, the communication and insight from this type of 360 degree feedback is can give the organization an edge over their competitors. The result is what has come to be termed a distributed work groups, or virtual teams as they are more commonly known. Like any team, a virtual team works on interdependent tasks guided by a common purpose. Like anymore traditional team, the group needs to have consistent and hands on leadership in order to keep the team focused on the tasks at hand, and facilitate progress. However, because these teams are located across space, time, and organizational and geographic boundaries, the challenges of leading the team have become an entirely new endeavor. As one researcher described it, because of advanced technologies and communication tools global teams are developing the ability to "work together apart" (Grenier and Meters, 1992), In the light of these changing dynamics, leadership personnel must learn a new conflux of tools. "Management by walking around," a term made popular in the 1980's as a way to stay connected to those under the leaders direction is no longer possible. In addition, ineffective management styles which could be compensated for through personal contact now can destroy an organizations ability to communicate and achieve project goals effectively. Therefore, the team leader must be able to complete and facilitate a number of human relational dynamics without seeing his team face to face, including trust building, performance accountability, and conflict resolution. So how does the manager adapt his or her personal style to the needs of the virtual work team in order to overcome the barriers created by different locations and organizational cultures The manager must: 1. have a clear understanding of the project goals and objectives. 2. have a deep understanding of how or her own management styles, it strengths and weaknesses 3. work to improve on his or her weaknesses, and utilize his or her strengths in order to create an environment of transformational leadership. While many different personal evaluation tools have evolved during the past few decades, the Strength Deployment Inventory (SDI) seeks to help the manager understand his or her own personal weaknesses as well as strengths. The purpose of the SDI is to make the manager more aware of their own personality and relationship skills, both positively and negatively. The purpose of the SDI is not to give the learner a task list, but rather educate him to use his gifts more effectively while charting a path to develop his own weaknesses. In the work team environment, an unidentified weakness can destroy the moral or cohesiveness within the group more quickly because of the limited personal contact the participants have with each other. "Team leaders typically find that achieving alignment and commitment

Dq 8-Sheila Essay Example | Topics and Well Written Essays - 1250 words

Dq 8-Sheila - Essay Example Thus, a knowledge worker information system is the combination of data, computer hardware and software and processes that the knowledge worker uses to arrive at decisions in the course of their worker. The purpose of this paper is to illustrate the importance of the knowledge worker information system, together with its relevant aspects, in the work of the knowledge worker and to the organization that employs the knowledge worker as a whole. In todays competitive business environment, information is a major success factor for an organization(Brinkley, Fauth, Mahdon, & Theodoropoulou, 2013). For instance, the marketing manager needs information on the plans and actions of their competitors. These have an effect on whether or not a company succeeds. At the same time, the manager must ensure that their information system is secure and cannot be hacked into by rivals. Thus, a good knowledge worker information system must take into consideration the security of the system. Privacy is an important element of a good information system(Petter, DeLone, & McLean, 2013). The users of an information system should not worry about their personal and secret information getting into the wrong hands. This is especially important in the so-called Information Age in which cybercrime is rampant. For instance, a professor who uses Skype to deliver their lectures does not wish to have their personal information leak to their students. A proper information system can deliver useful information when it is needed(Hsu, Chu, Lin, & Lo, 2014). This is crucial because some of the decisions that the knowledge worker makes are urgent yet they far-reaching implications for the organization. For example, a production manager whose organization uses just-in-time delivery of raw materials risks losing a customer if the information system fails to inform the supplier of the need to deliver raw

Future of private military companies Essay Example | Topics and Well Written Essays - 500 words

Future of private military companies - Essay Example To start off, government security forces are given in-depth training before they are allowed to join the forces. However, the focus of private military companies seems to be more skewed towards imparting training only to the extent that their soldiers can go out in the fields and thrive there, but not to excel and take the enemy by storm the way national or governmental security forces are trained to do. In the recent history private military companies have been deployed across dangerous and war torn regions of the world, marking a wide shift from their early use as security agents to high net worth clients, politicians and diplomats amongst others. Looking through recent history, we get to know organizations like Black Water have been deployed across war torn Afghanistan by the Americans, and also in Pakistan in a bid to provide beefed up security to their local embassies in the country. However, their presence has not been widely appreciated as critics often believe private contractors like Black Water do not form a part of the â€Å"military† and therefore should not be entrusted with the same powers as them (Axelrod, 2014). Even thinking from an ethical perspective does not allow entrusting private military contractors with responsibilities as huge as looking after a country’s national defense function. What needs to be understood here and is of critical importance is the fact that these private companies mainly exist to mint money or make profit; something which serves as a motivation for them to work hard, but still would probably not motivate them enough to give their life if need be, to protect their country against an attack or infiltration from enemies. On the contrary, national/government security forces have been trained in a manner which instills a belief inside a soldier’s mind that there is nothing big in this world then sacrificing their life in a bid to save their nation from the

What does it to be a good leader Essay Example for Free

What does it to be a good leader Essay What does it to be a good leader? A leader is that person who uses social, organizational, intellectual or such authority to command a group, organization, or country (Cragg Spurgeon, 2007). Generally, a leader’s primary responsibility is to enlist the contribution of his/her subjects to accomplish a common task. Therefore, a leader should possess qualities that help him/her organize, command and realize the objective of the group or organization (Cragg Spurgeon, 2007). A good leader needs to be both proactive and reactive (Gachte, Nosenzo, Renner Sefton, 2008). This means that the leader should think several steps ahead of their subjects, so that they can see problems before they arise and hence develop counter mechanisms for them. This also means that a good leader should be flexible and adaptable, so as to fit into whatever new unexpected or uncomfortable situations. The leader also needs to be initiative- he/she should be the source of ideas and plans that benefit the group (Gachte et al, 2008). Communication is one of the most important pillars in teamwork. Therefore, an exceptional leader is that who knows how to communicate effectively. This entails having good listening skills, asking the right questions as regularly as possible, understanding the subjects’ needs and remitting directions and ideas in the best way possible (Cragg Spurgeon, 2007). A leader who not only values feedback, but also acts according to it is most likely to produce good results (Cragg Spurgeon, 2007). A good leader also needs to display confidence and enthusiasm for his/her job, thus causing the people under to follow in the same spirit. That is an important form of non-verbal communication for a good leader. Although the leader is the most powerful member in a group, the effective leader acknowledges the inputs and efforts of each and every member (Gachte et al, 2008). A good leader will respect all his subjects and treat them without discrimination or favoritism. In the same line, a good leader has an open mind so that they can weigh and consider all possible fruitful options even from junior members. In case a member of the team does well in achieving the groups’ mission, an exceptional leader will recognize and reward them, while motivating others to work even harder (Gachte et al, 2008). A common saying goes, â€Å"a good leader leads by example†. A good leader is not a boss, but a servant with the others. For this reason, a good leader should be resourceful and instrumental in the actual implementation of the organization or team’s tasks (Wills, 1994). Therefore, the leader requires proper skills, training and education to match the duties and responsibilities of the respective leadership position. Moreover, an effective leader should be well-organized, punctual and always ready for his/her duties (Wills, 1994). Authority and leadership are two qualities that are hardly separable. Although a good leader is a servant too, it is impossible to lead without authority over other members of the organization. A good leader understands their power such as to delegate duties, to allow or deny certain actions by the members, to reward or penalize a member, etc. (Wills, 1994). However, a leader should not use the authority vested upon them for their own good, but rather for the good of the whole organization. There are numerous other qualities that characterize a good leader, but the above are some of the basic good leadership traits. As discussed, good leadership revolves around personal endowment effective teamwork- only that the leader should understand place at the top of an organization, group or team. References Cragg, R., Spurgeon, R. (2007). Competencies of a good leader. How To Succeed As A Leader. Ed. By Chambers R Etc. Redclif Publishing, Oxford-Newyork, US, 3340. Gachter, S., Nosenzo, D., Renner, E., Sefton, M. (2008). Who makes a good leader? Social preferences and leading-by-example. Wills, G. (1994). What Makes a Good Leader?. The Atlantic Monthly, 273(4), 6380. Source document

Impact of Computer Technology

Impact of Computer Technology Computer Technology I am using and how Im using it? Computer technology starts from the time you wake in the morning, your alarm on your phone to the cup of coffee brewing. Computer technology has come a long way from when I was a child. Lots of us now have house alarms, electric toothbrushes, plasma televisions, Xboxes, I pad, tablets, laptops all these to interact with loved ones across the globe. These devices also encourage our children to interact on line with a wide variety of people in various occupations example the international space station through Facebook. Or Skype family and friends in Australia or New Zealand. Another feature I find good is the various apps on Facebook that allows you to check in during disasters to allow family and friends to know your safe. Other devices are used to check on our health blood pressure monitors is one I have checked every 6 months along with the nebuliser used when I suffer an asthma attack. Advantage of computer technology? Computer technology has changed the way we live considerably, our life expectancy has increased. This is down to all the new medical devices available and procedures people can have to prolong lives. Every day we hear of newer devices coming on the market whether it be for the weather devices, food industry or weapons, medical devices, aircraft, drones or I robot technology. Some are extremely helpful helping toward our survival on this planet. Weather devices help track hail, rain, snow, frost, heatwaves. Society has a better understanding of different cultures all at the touch of a button thanks to the companies that are committed to researching and updating Google being one of many.   Medical devices have improved over the years with cat scans, x ray machines including portal ones, from the largest to the smallest something as tiny as a wireless device. With the wide variety of technologies some are quiet complex but provide much needed support both in hospital setting to home s upport. Assistive technologies include mobility wheelchairs and aides, sensory hearing aids. Common aids being manufactured over the last number of years include bionic arms, legs and hands. As a lot of these are used in war torn areas. Home care has seen an increase of features to improve daily living for family members IV equipment, ventilators, hoists and specialised beds are commonly used in homes are care facilities. Freeing up hospital beds. There is a lot more medical technology out there this report names just some of them. Disadvantages of Computer Technology? Cyber Bullying is a major issue. Social skills are affected as people forget how to talk to one another. Social aspect of meeting new people has totally changed as has dating and clubbing. Letter writing has become a thing of the past. People have become addicted to online gambling and games. Public life impacts? Medical ID bracelets, medical apps on your mobile phones come in handy if you have a medical condition. This sort of devices can help save your life or those around you. New hips, knee replacements. Give the clients a new lease of life, thus helping families ensuring the family member stays out of care facilities. Private impact on life? Public and private are very much the same as the goals are all the save to help improve the quality of life for our loved ones. Current developments? Weather systems are still being produced, although yet no earth quake system has been produced yet. Google are producing new and exciting gadgets every day along with faster information. Research for new medicines is ongoing with the different research companies. Medical drones are used in war torn countries around the world. I Robots are in production to assist in treatments where disease has broken out. Gadgets for fun gps golf watches, watches to measure heart rate, blood pressure. Medical devices help improve lives of everyone. X-Ray, Vein visualisation technology, joint replacement, morphine pumps, incubators, cat scans many more. Entertainment television, news, educational documentaries, YouTube covers music, live feeds, life. Food industry improvements on farmers tractors, combis, growing technics. Digital diagnostics makes health care more accessible. Cloud is used in under developed countries for information. Wearables- Fitness trackers, smart watches another example is Intel teamed up with the Michael j. fox foundation to see if their wearable technology could pin point certain Parkinson disease. (Irish Computer science 2017) Health Formatics electron files, information stored in hospital data. Digital therapy Well frame combines mobile technology and AI (artificial intelligence) provides care for when clients return home. This technology tracks diet, exercise and its a GPS system. Catering to mental health clients, cardiovascular. Hackathons lots of the medical devices wouldnt be readily available if it wasnt for hackathons. Many of these devices were requested for other projects. Software developed, hardware inventions all came about through Hackathons. Safety, Health and Welfare Act 2005 Sets out provisions within the safety health and welfare act 2005 as set in legislation that the employer must. Carry carry out a risk assessment. Provide a safety standard for all equipment, chemicals within the premises. Must provide provisions for training for these equipment, chemicals and induction as part of an ongoing programme. Must inform all people staff, visitors, workmen anyone who enters the premises of the safety statement. Data protection legislation 2003. Data protection is your right to privacy. We also have the right to access data and have it corrected if its not correct or misinformed. Our data is protected once we give our details to certain companies under the data act 2003. Freedom of information act 2003. The freedom of information act 2003 allows us to access records held by the government departments and some public bodies. This is ensuring that charities must provide public records of all donations and how the money is spent. Defamation act 2009? This was changed from libel and slander to defamation to keep up with technology example Facebook and the easy access people have with sharing stuff. So, if I posted on Facebook that one of my neighbours was selling drugs and she wasnt but I didnt name her. But I had given out enough details for people to know who I meant thats defamation. Example neighbour wears black everything thinks shes a vampire with the gothic look. Well then, her employer the bank manager go AIB were to hear of this he suspended her until further notice.

Data Warehouse Characteristics And Definition Information Technology Essay

Data Warehouse Characteristics And Definition Information Technology Essay A data warehouse provides an integrated view of the customer and their relationship with the organisation by bringing together the data from a number of operational systems. A data warehouse provides a complete picture of the enterprise by focusing on its enterprise-wide components like profits, sales and customers by looking beyond the traditional information view structure. These components require information from various sources as they have both organisational and process boundaries. The data warehouses are made up of large databases. These databases store the integrated data of the enterprise. This data may be obtained from both, internal as well as external sources. Internal sources of data refer to the data that is obtained from the operational systems of the enterprise. External data sources are the government bodies, third party organisations, business partners, customers etc. These databases also store the metadata that gives a description of the content of data that is st ored in the data warehouse. The data warehouses are designed and constructed in a denormalized manner. This is done to replicate the dimensional view of the business by the user. This makes it possible to better analyze, examine and summarize the data. This can be done over different periods of time and at different levels of detail when the data structure is denormalized. The data warehouses have a time dimension where all the data is time stamped. This is done so that the data can support the reports that are used to compare the figures from the earlier months or years. It is helpful for the decision takers of the organisation to better understand the trends and patters of the market and customer behaviour over the period of time. The data warehouses contain both atomic as well as summarised data. The atomic data is the data that provides a great level of detail. This makes responding to queries a faster process when the tasks are at the highest level of detail. As the name sugges ts, the summarised data provides a quick summary of data and does not go much into detail. Thus only storing summarised data is not an option. However, the storage of atomic data requires much larger space. 2.2 Purpose Previously, the data was not easily accessible because it was stored in environments which were unfriendly and not easy to access. The data warehouses solve this problem by providing access to the integrated organisational data that was stored in such environments. The data warehouses provide security either by their front-end applications or from the database servers. As a result, the users can now have a secure connection to the warehouse from their personal computers. Because the data warehouses provide integrated data, the need for users to understand and access operational data is greatly reduced. The information provided by the data warehouses is consistent and is of high quality. They are the common source of information for the organisation. Due to this there is consistency in the data and the organisations decision making process becomes much easier. They are also used to store historical data. Actual historical data is not stored on operational systems but is simply loaded and integrated with the other data in the warehouse so that it can be accessed quickly. Data warehouses provide the ability to their users to view the data at different levels of detail and go through it as and how they require. Such freedom to view the data from different angles improves the analysis process by reducing the time and effort required to collect, format and present the information from the data. To make the information technology infrastructure of the organisation stronger, the data warehouses distinguish between analytical and operational processes. They provide additional system archite cture to execute the decisions. With the focus of the data warehouses on achieving the requirements for business decisions, they are the best suited systems for the redesigned decision-making business processes. 2.3 Trends in data warehousing Data warehousing is no longer just a concept or used for educational purposes only. It has become mainstream. Almost 90% of the multinational corporations either use data warehousing or are planning to implement it. Data warehousing has transformed the way business analysis and decision making takes place. The organisations that already use it have witnessed the enormous benefits that it has to offer. Web technologies have only added to the benefits provided by data warehousing and has paved the way for easy delivery of critical information. There have been many changing trends in the field of data warehousing since its evolution. Scientists have always felt that technology has been the driving force behind data warehousing. But now, the softwares being used have had a significant progress rate and in the years to come, we can expect data warehousing to take a major leap not only in software but also in optimising queries, indexing big tables, improved data compression and expanding dimensional modelling. Real-time warehousing Real -time data warehousing is increasingly becoming the focus of top executives in the organisations. As compared to conventional data warehousing, real-time data warehouses provide the most recent views of the business and are dynamic in nature. A conventional data warehouse is more passive in nature and provides historical trends. The tools of business intelligence along with the data warehouse have been mainly used to make strategic decisions. But now they are required more for making tactical decisions on a day to day basis. There is a lot of pressure in the companies as they are expected to come up with real-time information with everyone connected to important business processes. Providing real-time information has increased the productivity of the companies tremendously. However, there a number of challenges that the company has to face while trying to do so. Data types Previously the companies included mostly numeric structured data in their data warehouses. This divided the decision support systems in to two parts, one that worked with structured data and the other one that worked with knowledge management involving unstructured data. Most of the structured data is numeric and most of the unstructured data is in the form of images. Now, if we were to consider a situation where the decision maker of the company has to perform an analysis in order to find out about the top-selling products, where he/she would like to take a look at the images of the products for further decisions, then this wouldnt have been possible. This fact has been realised by the organisations and therefore the need is felt to integrate both the structured as well as the unstructured data in the data warehouses. In order to include the unstructured data in the data warehouses, the vendors are considering multimedia like images and texts as just another data type. They are stor ed as binary large objects and are considered to be a part of the relational data. They are defined as user-defined-types by the user-defined-functions. But it is not possible to simply consider all binary large objects as relational data type. That is because, if we were to consider video clips, there would be a need for a server that is able to support delivery of multiple video streams at a given rate along with audio synchronisation. After having included unstructured data in the data warehouses, there should also be a way to search for this data. Without proper ways to search for this data, the integration of unstructured data will prove rather useless. Vendors have now started providing search engines so that the user is able to search for all the information that he/she requires. The example of such a mechanism would be the query by images mechanism. Its purpose is to let the user search for pre-indexed images on the basis of their shape, size and colour. For text-data, the s earch engine retrieves the documents based on words, characters, phrases etc. The use of search mechanisms for audio and video data is still in the research stages. Another data-type would be the spatial data. Including the spatial data-type in the data warehouses adds a great deal of value to the data warehousing systems. Spatial data answers questions like average income of the people living near the store, average driving distance for the people coming to the store etc. Examples of spatial data include address, city, county, state etc. The database vendors do realise the importance of this type of data and some of them do add special SQL extensions to their products in order to include such data. Data visualisation Data visualization is necessary to improve the performance of the user in terms of analysis. The users expect to see the query results in the form of charts or graphics. If the query results are in the form of spread sheets, it affects the quickness and ease by which the users can carry out the analysis. It also means that the data warehouse is outdated. If we consider the last few years, there have been many trends in the way the data visualization softwares work. Now, the variety of charts to view different types of data has increased. For example, there are pie charts available to view the numerical results. Dynamic charts are available which allow the users to see the results, manipulate it and check for the new views online. The newer versions of the data visualization softwares make it possible to see a large number of results at once and complex data structures. Some of the more advanced visualization techniques available today are the chart manipulation technique, drill down technique and the advanced iteration technique. Companies have also started adopting scorecards and dashboards as a means to view the performance. Different types of users have different needs. The business users require bar charts, the scientific users require constellation graphs, and the analysts require three dimensional views and so on. The latest trends in the softwares have made it possible to fulfil the ever changing needs of the current users of the data warehousing systems. Parallel processing One of the most important aspects of data warehousing is delivering top-quality performance. The users of the data warehouses are constantly performing large complex queries. These queries read enormous amounts of data to give out the results. Again, to analyse these results, a large number of queries are executed one after the other by individual users. Some of the other functions involved are the loading of data and creating indexes for the data. Both the processes can be slow because of the huge amounts of data and large number of indexes. For the data warehouses to give out quality performance, it is necessary to speed up these processes like query processing, data loading and indexing. An efficient way to do this is to achieve parallel processing. This is done by utilising both hardware options as well as software techniques together. For parallel processing, the hardware options may include multiple CPUs, many server nodes, memory modules, high speed links between interconnecte d nodes etc. In the software implementation of parallel processing, the hardware configuration needs to be chosen properly. The reason for this is that if the hardware configuration is not proper, then the operating systems and the databases will be unable to use the hardwares parallel features. Parallel server and parallel query are the two options that the database vendors generally provide for parallel processing. The parallel server option makes it possible to have separate database instances for each of the hardware nodes. The database instances are also allowed to access a common set of database files. On the other hand, the parallel query option supports the important functions like query processing, data loading and index creation. Considering the current technology, executing the data warehouse without parallel processing is not at all an option to be considered. Tools for query processing The tools that are required for query processing are the most important set of tools in data warehousing. The success of a data warehouse is not possible without them. Because of this, the vendors have started coming out with new and improved query tools since the past few years. Some of the query tools that are of most importance and have undergone significant changes by the vendors are flexible representation, aggregate awareness, crossing subject areas, multiple heterogeneous sources, overcoming SQL limitations etc. Browser tools Here the term browser is not restricted to the use of web browsers alone. One of the major advantages of data warehousing is that the users are able to execute queries in the data warehouse that generate reports without any help or assistance from someone who is in the I.T. field. Here, the browser tools come in handy when the users want to go through the metadata and search for specific chunks of information. This allows the users to directly go to the data warehouse. Their need is also felt when a data warehouse for the company is being developed and the I.T. team has to go through all the data structures, data sources and business rules. Some of the major improvements that the browser tools have gone through in the past few years are: extensible tools that allow to define any type of data or information objects, open APIs, navigation through hierarchical groupings, web browsing and search techniques to go through information catalogues etc. Data Fusion In order to provide an integrated view of the enterprise, the data warehouse stores data collected from a number of sources. The data may be taken from different operational systems running on different platforms, each using a different DBMS. Data may also be taken from a number of external sources. Data fusion is the technology that fuses together all this different types of data from multiple sources and stores it in the data warehouse. It provides a wider scope and the real-time integration of data from the monitoring systems. A vast amount of research is being carried on in order to improve this technology as it has a direct application in the field of data warehousing. Apart from the integration of data from multiple sources, the data fusion technology is also expected to address the problem of finding the right information at the right time as it can be a difficult task due to the vast amounts of data that is stored. The data fusion technology as for now is still in its researc h phase and therefore the vendors are not hurrying to develop the tools for data fusion. Integrating ERP and Data Warehouses Enterprise resource planning was introduced in the markets in the 1990s. The goal of ERP was to help in the decision making as well as the taking of necessary actions from one integrated environment. It was also supposed to provide the companies with the integrated corporate data repositories. For this, the data was cleansed, transformed and integrated in one place. But soon, the companies that implemented these systems realised that the relational databases that were designed and normalised to carry out the business operations were not able to provide the necessary strategic information. Also the data from the external sources and the operational systems was not included in the ERP data repositories. As a result, the companies that were planning to acquire the ERP systems started to consider the integration of ERP systems with data warehousing. There are three major options that are available that allow the companies to do so. They are the ERP data warehouse, the custom developed data warehouse and the hybrid ERP data warehouse enhanced with third party tools. The ERP data warehouse option allows the companies to implement data warehousing with the current available functionality and wait for further enhancements. But the only negative about this option is that the enhancements may take a long time to come. The 2nd option that is the custom-developed data warehouse allows the companies to have a customized data warehouse along with the use of 3rd party tools to get the data from the ERP datasets. Although reclaiming and loading the data from the ERP datasets is not an easy task. The 3rd option that is the hybrid ERP data warehouse enhanced with 3rd party tools allows the combination of the functionalities of the existing data warehouse with the additional functionalities from the third party tools. The companies need to sel ect the option that will be most suitable for their corporation. Data Warehousing and CRM The benefits of having a CRM-ready data warehouse are substantial. Now-a-days, there is an increasing competition among the companies and also, there is a need to retain the existing customers and attract new ones. The companies have now started targeting individual customers and fulfilling their needs instead of having a mass focus group. To achieve this, the companies have adopted customer relationship management. To build a data warehouse that is customer ready, there is a need to develop CRM-ready data warehouses. But, doing so is by no means an easy task. The data warehouses need to have all the information of every transaction with every individual customer. What this means is that each unit of each sale of every product to each customer must be recorded in the data warehouse. Not only the sales data, but also, information regarding every other type of interaction with the customer needs to be recorded. The CRM-ready data warehouse becomes flexible with such detailed recording of data. There is a huge amount of increase in the volumes of data. These large amounts of data can be stored across multiple storage management devices. They are accessed by using common data warehouse tools. Also, there is a need to improve functions like cleansing and transformation functions that are more complex in nature. These are some of the major efforts to achieve a CRM-ready data warehouse. Although, the previous tools of data warehousing are not quite capable of adopting the specialized requirements of customer-focused applications. The Web and Data warehouse The introduction of internet has deeply affected the way in which computing and communication has been taking place previously. From its start in 1969 with only four host computers, it has come a long way with a huge amount of increase in the host computers, almost up to 95 million hosts by 2000. And it still continues to grow with exponential speeds. In the year 2000, there were almost 26 million web-sites and 150 million users using the available web technologies for one reason or the other. Now, the companies have come up with intranets (private networks) and extranets (public networks) in order to properly communicate with their employees, customers and business partners. The web has transformed itself in to a universal information delivery system. Today, there is no business that can survive without making use of the available web technologies. E-commerce has now become the main focus of the businesses and there is an annual investment of 300 billion dollars which is soon expected to cross the 1 trillion mark. Therefore, it has become extremely important for the companies to transform their data warehouses to make them web-enabled in order to make use of the tremendous potential that the web technologies have to offer. But while doing so, the companies need to bring the data warehouses to the web and also bring the web to the data warehouses. Bringing the warehouse to the web: During the early times of the evolution of data warehousing, the data warehouses were developed only for the top-level management such as the managers, analysts and a few others to help them with critical analysis and decision making. The necessary information was delivered to this user group by making use of the client/server environment. But today, the needs of the businesses have increased tremendously. The warehousing technology has been made available to all the members included in the corporations value chain. It is not just confined to a select group of people. Important information is not only provided to employees alone but also to the customers, business partners and the suppliers. In todays highly competitive times, these changes are necessary to increase the productivity of all the members of the company. This can only be possible with the help of internet along with web technology. The way the users of the data warehouse retrieve, analyse and share the information is changed drastically with the help of the new information delivery mechanism that is the web technology. The information delivery will be a little different having new components and the internet interface will provide a browser, search engine, a homepage, hypertext links, downloadable Java etc. The important requirements of the users while bringing the data warehouse to the web are strict security, self data access, unified metadata, high performance etc. Bringing the web to the warehouse: In order to bring the web to the warehouse, the company needs to collect the number of clicks the company website gets from all the visitors and then perform the traditional data warehousing functions. This must be accomplished in real-time and involves extraction, transformation and loading of the number of clicks to the data warehouse. Dimensional schemas are then developed from this data and the information delivery systems are launched. The click data helps in analysing how exactly the visitors went about through the company web-site. Also important information like what made the visitors purchase the company product, how they were attracted and what made the visitors come back to the web-site can also be recorded. The web-house as it is known has become an extremely important tool for retaining, identifying and prioritising the e-commerce customers. The combination of data warehousing and web technology has become very important to all the businesses in the 21st century. Using web technologies for information delivery and integrating the click data from the company web-sites for analysis has become the need of the day.

Fight Club :: essays research papers

Hey Dave How about relating them to fight club by talking about the underside to consumerism e.g. there's consumption but then there's waste. Here's some suggestions:- * Commodities - judge yourself on what you own not who you are - the ikea thing as the space he inhabits and his identity is owned by the catalogue * Waste - 1) the fat they steal from that medical place 2) Tyler peeing in soup (can't remember whether that's book or film) Therefore, with consumer culture there's this constant cycle of consumption and waste. An interesting idea, though i'm ot sure that it's relevant is that Tyler acts as a representative between consumption and waste as he reuses it (the peeing and fat to make soap!!!) Cool huh? Anyway here's the link to Warhol!! Andy Warhol's work in fact turns centrally around commodification with the billboard images of Coca Cola or the Campbell's soup can. However, unlike earlier modernist artists whose work screams out meaning and depth of interpretation, Warhol's does not. Instead, Warhol offers a deathly quality to his art. The external coloured surface of his works when stripped away reveals the deathly black and white photographic negative . In a nut shell his work lacks depth as does the whole commodification issue in postmodern america underneath the glossy adverts and posters lies a blank. What something looks like is more important than what it means. Therefore, the link could be aesthetics over meaning. The narrator in Fight club confuses being with having due to advertisements (Warhol) as the self is founded on furniture and fashion. The commodity fetish is played out here and it is tyler that wants to remind the narrator about their bodies and themselves rather than what they own! In conclusion (lol) Warhol can be used as an example of commodification the glossy images that imitate the product but have no depth and are only about aesthetics what the product looks like and then fight club plays this out and shows the underside to it. Hope this helps And I am fine. Trying to plough my way through

Essay --

In the poems â€Å"Hawk Roosting† and â€Å"Golden Retrievals,† Ted Hughes and Mark Doty, respectively, portray differing views of the world from the perspectives of two different animals. Hughes depicts a hawk as omnipotent, cunning, and calculating in its actions and motives; whereas Doty conveys the animal perspective through a golden retrieval depicted as carefree and joyful. Through utilization of poetic devices, both authors offer contrasting characterizations of the two animals and distinct perspectives of the world. Through use of poetic devices, Hughes and Doty, respectively, characterize the hawk and the golden retrieval in different lights to ultimately reveal the animals' views on themselves. Hughes’ poem, the â€Å"Hawk Roosting,† features a self-obsessed and demanding Hawk. The author characterizes the hawk through the use of first person point of view. The use of personal pronouns â€Å"mine,† â€Å"my,† and â€Å"I† furthers the author’s point that the Hawk believes the world revolves around it and it alone. It seems oblivious to the importance of the world around it. It takes on the position of a king; the hawk presides over everything. Furthermore, the Hawk never seems to mention any other living creature. As far as it is concerned, every other creature is entirely irrelevant and has no place in the world. Moreover, the hawk sees itself as a God-like creature. The hawk may â€Å"kill where [it pleases]† and in the most gruesome â€Å"ma nner,...tearing off heads.† The hawk seems to have declared itself grim reaper at this point in the poem. The hawk has no one to answer to and thus does and plans accordingly. It almost brags to the audience about its unique ability of killing other creatures in the most brutal way possible; it enjoys the viciousness of... ...ife, demonstrating that humans also calculate and systematically plan for the future, collectively trying to be the best of the best at all times much like the hawk. Hughes’ systematic hawk makes Doty’s golden retrieval seem very much lost and distracted as each day passes. The hawk would like nothing more than to fly alone and dictate the universe, whereas the dog simply travels with his master as nothing more than a companion. The hawk recognizes the world around him with a callous superciliousness and deliberate approach for the future while the dog lives in the present and concentrates on the small, but valuable things in life. Both animals live their lives differently and individually as humans do. The utilization of an animal’s point of view is accomplished completely in both poems as the poets connect the animals’ thought processes to that of the human race.

Ceremony- Rewrite Essay

Tradition is the illusion of permanence. It defines who people are and gives them a place in their community; it is an expression of belonging and individuality at the same time. In Ceremony, Leslie Marmon Silko exposes throughout the novel many Native American characters. Some follow the traditions and others are ashamed of them. Silko expresses that only the ones that follow them are the ones that find themselves. They know who they are and are stronger and wiser. Because of this, they are the ones that will survive in this horrible modern world. Tayo is a boy that is proud of his origins and follows the traditions of his tribe. Rocky, on the contrary, tries to avoid the traditions and follow the white ways. Consequently, he thinks it will give him an advantage. He considers that white people are better. Both boys are influenced by their family and events that occur during their childhood. Both Rocky’s parents are Native Americans. Auntie, his mother, is one of the most negative characters in the novel. She does not follow the morals of the Native Americans; she is instead Christian and is close-minded. She influences Rocky to the white ways; she is the one that tries to make everything possible for Rocky’s success as a white. She even takes him to white school. â€Å"You drink like an Indian, and you’re crazy like one too—but you aren ´t shit, white trash. You love the Japs the way your mother loved to screw white men.† Tayo is the child of a Native American woman and an uncertain white f ather. Tayo is bullied by this all the time since he was young. In school, he said â€Å"Mexican eyes, the other kids used to tease me.† Tayo’s mother name is Laura. Laura was confused with the mixing of both cultures and ends up being ashamed of both. In addition she becomes an alcoholic and abandons Tayo. People assault Tayo for looking different. They accuse him of thinking he is better because he is half- white. In contrast, he tries to fit in and be accepted in his community. He feels rejected. Native Americans live together, all with their brothers and sisters. Auntie is bother when Tayo shows up in her house. Grandma and Josiah do not because they are accustomed to live all together. Auntie raises Rocky and makes him her own way. On the other hand, Tayo is raise by Josiah and Grandma. They teach him the traditions and storytelling. The key is there, that makes Tayo and Rocky different: the way they are raise. It develops their feelings for their origins and makes them proud or ashamed of where they belong and who they are. Also, when Tayo and Auntie are alone she makes it clear that he is different in a wrong way. Auntie wants no success for Tayo, only for Rocky. This makes Tayo feels like an outsider in the family and gives the sentiment of not belonging anywhere, but he never loses faith. Yet, family motivates Rocky to act white. Tayo has to make an effort to be noticed in the family; he has to take care of the cattle and even decides to join Rocky in the army. While Rocky has to do nothing and family members support him the most. Going to war is something that Tayo does for belonging. It has some success; Rocky calls him â€Å"brother† and not â€Å"cousin†. In white school, teachers teach them that storytelling is pure superstition; it which is science they have to believe in. Tayo and Rocky are taught the same, Rocky succeeds and Tayo does not. Despite the fact that the teachers tell Tayo that traditions and storytelling are nonsenses he stills believes. Nevertheless, Rocky, â€Å"After their first year of boarding school in Albuquerque, Tayo saw how Rocky deliberately avoided the old-time ways. Old Grandma shook her head at him, but he called it superstition, and he opened his books to show her.† Rocky through Auntie’s previous influence, gets easily motivated by the white teachers. The teachers’ goal is to eliminate their beliefs, so Native Americans would start thinking â€Å"white†. Watching Rocky’s success in school â€Å"he listened to his teachers, and he listened to his coach†¦They told him, â€Å"Nothing can stop you now except one thing: don’t let the people at home hold you back†Ã¢â‚¬ ¦Auntie†¦wanted him to be a success. She could see what white people wanted in an Indian, and she believed this way was his only chance.† Rocky now thinks as a white man, but Tayo is still loyal to his Native American beliefs. Rocky’s decision to go to the war is driven by the goal of being as a white man and â€Å"belonging in America†. Rocky dies in war. Tayo and friends that attended white school together come back. All of them are suffering from an internal conflict, post traumatic effect. Tayo wants to cure himself and starts a traditional ceremony. The other men are like Rocky, they want to be white and reject their own culture. â€Å"So they tried to sink the loss in booze, and silence their grief with war stories about their courage, defending the land they had already lost.† The ones that are like Rocky, consequently, automedicate themselves with alcohol because they believe in nothing else. If Rocky had returned from the war he would have found in the same situation. In war they triumph, they are equally important as white men. â€Å"She looked at these Laguna guys. They had been treated first class once, with their uniforms. As long as there had been a war and the white people were afraid of the Japs and Hitler.† Without their uniforms, without being recognized as American soldiers, the Native Americans are again found discrimination. So they drink even more to remember that belonging â€Å"Here they are, trying to bring back that old feeling, that feeling they belonged to America the way they felt during war†¦ Belonging was drinking and laughing with the platoon, dancing with blond women, buying drinks†¦ They repeated the stories about good time like long medicine chants† . They are killing themselves with alcohol, the same way Rocky would do if he had back from the war. Because they prefer alcohol over medicine plants, or anything that is from their own culture. They already feel white and they like it more. In spite of this, Tayo cures himself and starts even a better life, the ceremony makes him a survivor. Leslie Marmon Silko between Tayo and Rocky shows the reader, even when Rocky is dead, how traditions can save the souls of who believe. Rocky and the other men modernize everything and eliminate their own origins. The people that they really are inside. Tayo, instead, combines the traditions and creates a new ceremony that includes white culture, but preserves the origins of the Native Americans. The other men are dead alive. Tayo is like that after the war, but ceremonies save him and make him a true survivor. Also, he has the function of a connection between the older and younger generations of Native Americans. The author concludes that in this modern and horrible world, only the ones that adapt and accept the change positively will survive and be happy. People should never forget their roots because that is what they purely are.

A central issue in Victorian novels Essay

Discuss the role and expectations of women in Middlemarch In Middlemarch Eliot demonstrates what she believes is an incongruity in Victorian society. She uses a range of female characters as both good and bad examples as to their fulfilment of differing expectations, and the roles they play in their interaction with others. The role that a character plays is a manifestation of expectation, and it depends on whose expectation this is that defines their place in society. The characters that most adapt their role to fit with the opinions of a majority often hold more prestige within the provincial society. However Eliot’s message is clear when we see that those who follow the expectations of a minority, and in particular those who follow their own path, end up happy by the close of the novel, even if the role which they assume is essentially an orthodox one. Victorian patriarchy gives the most inclination to expect to the male characters of the novel. Individuals such as Mr. Brooke hold very rigid, sincere views as to the proper conduct and position of women; he and the bulk of the male province believe in a ‘lightness about the feminine mind’, and that they are ‘too flighty’ to comprehend the same breadth of information as a male. He expects women to be an adornment, being able to ‘play you or sing you a good old English tune’ rather than have knowledge of ‘classics, mathematics’ and ‘that kind of thing’. He requires women to have the simple function of a light entertainer, never having need of an opinion because subjects that would require one are ‘too taxing’. Eliot is being highly ironic in depicting Brooke in this way, highlighting his want of a woman being able to perform tricks, like a complex dog, as ridiculous, and even more so in its acceptance among his friends. It is soon obvious that his friends agree with him so because they are of similar thinking. The opening of the novel depicts a meal at which both Sir James Chettam and Mr. Casaubon are guests of his, and they both seem to be similarly inclined as far as their expectations of women, although perhaps more in deed than in word. Sir James displays outrageous naivety towards women with sweeping statements such as; ‘ladies usually are fond of Maltese dogs’. Eliot is presenting him with such irony that he is made to look extremely misguided in such a channelled view that most ladies are ‘fond’ of something so specific as a Maltese dog. His over-simplistic thinking is coupled with an expectation of material love in women, which is obviously incorrect considering that he offers the dog as a gift to Dorothea who regards it as ‘parasitic’. Chettam errs in expecting Dorothea to love him for the ‘excellent human dough’ that he has received through birth. He has more emphasis on the quality of his future bride as a trophy rather than a lover, weighing in his mind whether it would be better to marry Dorothea or Celia, her sister, and concludes that Dorothea is ‘in all respects superior’. He expects women to share this unaffected, showy attitude towards love in assuming that he is capable of marrying either of the sisters, and that they naturally would coincide with his desire. He is therefore hurt when he learns that ‘he was not an object of preference to the woman he had preferred’, and we see that Dorothea is more unorthodox in her role in denying the ‘amiable, handsome baronet’ her courtship. Celia, however, is more accommodating to Chettam, and when she eventually marries him she assumes the role of a ‘great pet’. Her position of subordinance is also one of pampering; she has been socially elevated by marrying a wealthy aristocratic knight, and her attitude that women should aim for a status like her own is made clear when she scalds Dorothea that ‘she could think marrying Mr. Ladislaw, who has got no estate or anything’. The intentions of Sir James and the theories of Brooke are disappointed in Dorothea because the preordained role that she has designated herself is one of intellectual expansion and assistance, in order that she may ‘make life beautiful’. She has ‘not the same tastes as every young lady’, believing it her destiny to marry someone scholarly and great. She ruminates early in the novel how she ‘would have accepted’ Milton, so that she could aid him in his studies ‘once his blindness had come on’, and also ‘the judicious Hooker’, so that she could ‘save him from that wretched mistake he made in matrimony’; in both of these cases she would consider such a union a ‘glorious piety’. She considers her role as being in harmonious union with an intellectual who is destined for great works; a man who’s physical weaknesses she could accommodate for, whilst she could gain some scholar through matrimonial instruction. Although her idea of ‘a really delightful marriage’ is not necessarily unorthodox inasmuch as she is prepared for a life of subservience under someone she genuinely believes to be superior to herself, it is Dorothea’s criteria concerning the nature of her partner distinguishes her from other characters such as Celia or Rosamond Vincy; she desires an element of ‘a sort of father’ in her husband, which is why she rejects the offer of marriage from Sir James, who could ‘never affect her as a husband’. Marriage to Edward Casaubon fulfils her preconception of her future role, regarding his knowledge as ‘a lake compared to [her] little pool’. This may have been the case had Mr. Casaubon had similar expectations for her as his wife. Having been ‘looking forward to higher initiation in ideas’, she is disappointed when Casaubon considers her a hindrance rather than an aid. He expects her to be more of a background secretary, doing his bidding whenever he so wishes. Even during the courtship when Dorothea asks whether she should ‘prepare’ herself ‘to be more useful’ and ‘learn to read Latin or Greek’, to aid him in his study, he discourages her from taking such an active role in their marriage by fearing ‘that it might be wearisome’ to her. On their honeymoon disaster transpires when Casaubon has an outburst in which he demands that Dorothea stay out of his scholarly affairs, because ‘the true subject matter lies entirely beyond [her] reach’. So Dorothea’s role and Casaubon’s expectations regarding their marriage contradict, and this ultimately brings about their downfall. Perhaps Dorothea’s idea of matrimonial role would have clashed with the majority of the Middlemarch denizens. This certainly appears to be the case at one of Brooke’s functions at Tipton Grange when various men discuss her and compare her with Rosamond Vincy. Their expectation of an element of ostentation in women is shown when Mr. Chichely concludes that Dorothea is does not ‘lay herself out’ enough to please them, and that ‘there should be a little filigree about a woman’. This conception of the ideal young woman seems to exhibit itself in Rosamond, whom Chichely would choose above both Dorothea and Celia. Rosamond considers her destined role as a married woman, and, similarly to Celia, pursues elevation in ‘that middle-class heaven, rank’. She sees marriage to Tertius Lydgate as desirable because of his ‘certain air of distinction congruous with good family’ with which she is impressed. She also feels that he has prospects of leaving Middlemarch, which would fit her preferred role perfectly as it would sever connections with her lowborn mother.

Greater London Authority

This business report aims to investigate the policies affecting the environment in London. A review will be made into the responsibilities of the Greater London Authority (GLA) and the mayor. A critical evaluation of the evidence will be provided. A survey of opinions amongst GSM students will be presented and a conclusion drawn on the effectiveness of the Greater London Authority (GLA) and the Mayor in tackling key issues which relate to the environment. It has been estimated that London, the capital of England, has a population of more than eight million (www. tandard. co. uk). With a 0. 7% fall in GDP in the second quarter of 2012 (GLAEconomics, 2012) the Mayor of London (MoL) plays an important role in ‘improving London for all’ (london. gov. uk). The Greater London Authority (GLA) is a top-tier administrative body for London (http://en. wikipedia. org/wiki/Greater_London_Authority) which consists of an elected mayor, the London assembly and permanent members of GLA staff who collaboratively work towards design a better capital (www. london. gov. uk/who-runs-london/greater-london-authority).The MoL is responsible for the economic, environmental, social enhancement of the city (www. london. gov. uk/who-runs-london/mayor/role). Plans and policies are developed to tackle the issues effect London such as transport, housing, health inequalities and environmental issues (www. london. gov. uk/who-runs-london/mayor/role). Environmental issues can be defined as the overuse of natural resources (Fransson and Garling, 1999) and can be categorised into air, water, radiation and odor pollution (http://www. environment-agency. ov. uk). The United Kingdom (UK), ranked eighth in the world for emit the highest carbon dioxide emissions (http://www. ucsusa. org). The UK generates 586 million tonnes of carbon dioxide a year. Even though significant efforts are being made to reduce our carbon footprint such as building the world's largest wind farm, pollution due t ransportation however still remains a major problem in the UK (http://www. actionforourplanet. com). Environmental concern has risen on the political agenda since 2003. Various olicies have been introduced since then, relating to the environment. In 2009, a document entitled ‘Leading to a Greener London’ was published setting out the aims for London to reduce its carbon foot print and become ‘one of the worlds greenest cities’ (https://www. london. gov. uk/priorities/environment/vision-strateg. The Mayors Municipal waste strategy (2011) sets out to improve the life of Londoners by retrofitting London, greening London and cleaner air for London (http://www. london. gov. uk/sites/default/files/Municipal%20Waste_FINAL. pdf).Retrofitting or mordenising our homes and workplaces to be more energy efficient is considered to be a vital action, as this accounts for nearly eighty percent (80%) of the cities emissions. Greening London consists of increasing Londonâ₠¬â„¢s tree coverage and green spaces in order to improve air quality, reduce the impact of extreme weather conditions and increase the vibrancy of the city. The mayor has already made various steps towards achieving cleaner air for London which includes introducing new cleaner hybrid buses (http://www. london. gov. k/priorities/transport/green-transport/hybrid-buses), charging points for electric cars (https://www. sourcelondon. net) and barlays cycle hire is due to be expanding to south west London in 2014 (http://www. tfl. gov. uk/corporate/media/newscentre/archive/25711. aspx). Nevertheless, evidence shows that air pollution in our capital has exceeding EU limits and proves that London has a long way to go to improve emissions (http://www. london. gov. uk/media/press_releases_london_assembly/new-figures-reveal-limits-harmful-air-pollution-breached-across-capital).The business waste Strategy (2011) sets out to direct the management of business waste. London currently produces 20 m illion tones of waste a year. With London growing, this amount is due to increase. The aim of this policy is to educate and encourage Londoners to reduce, reuse and recycle their household and support business’s to dispose of their waste more efficiently and effectively (http://www. london. gov. uk/priorities/environment/vision-strategy/waste). These policies have filtered down to local councils and a proposal has been drawn in the borough of Croydon to target those who persistently refuse to recycle with a fixed penalty of ? 0 (http://www. croydon. gov. uk/environment/rrandw/recycling-rates/). However, even with the governments increasing efforts to try a reduce waste and encourage recycling, there are many areas in society where this is not happening. For example, the government’s voluntary scheme to cut the use if throwaway bags issued by supermarkets has been a disappointment. The use of plastic bags has increased for the second year running (http://www. guardian. co. uk/environment/2012/jul/05/plastic-bag-use-rise-supermarkets). In response, a proposal making it mandatory to charge all single use carrier bags may be enforced (http://www. ondon. gov. uk/media/press_releases_assembly_member/news-jenny-jones-am-calling-charge-all-single-use-carrier-bags). In conclusion, government will always make proposals and draw up policies however sometimes implementing these policies at a local level is very challenging. Even though the GLA want to see improvements and continuously demand, support needs to be made at a local level to help guide local authorities through continuous changes enforced upon them. REFERENCING FRANSSON, N. GARLING,T. (1999) ENVIRONMENTALCONCERN: CONCEPTUAL DEFINITIONS, MEASUREMENT METHODS, AND RESEARCH FINDINGS.Journal of Environmental Psychology, 19 (4) pp 369–382 http://www. actionforourplanet. com/#/top-10-polluting-countries/4541684868 http://www. london. gov. uk/media/press_releases_london_assembly/new-figures-reveal -limits-harmful-air-pollution-breached-across-capital http://www. london. gov. uk/priorities/transport/green-transport/hybrid-buses http://www. london. gov. uk/sites/default/files/Business%20Waste_FINAL. pdf). http://www. london. gov. uk/sites/default/files/Business%20Waste_FINAL. pdf http://www. london. gov. uk/sites/default/files/londons_economy_today_no119_26071

Gender Roles In Macbeth Essay

It is important to understand the role that gender plays in today’s society, as compared with the gender roles portrayed in William Shakespeare’s Macbeth. Gender can be seen as a bias both today and in the time in which Macbeth takes place. Masculinity is a strong symbol used within gender throughout the play, and is a parallel with icons today. Today, gender can be played as a bias in jobs, job interviews, political systems, and social classes. Women are typically labeled as the weaker sex, and the same applies to Macbeth’s time. Women tend to have a harder time today when trying to get jobs that were previously only held by males, for example, the president of the United States. The president is seen as powerful, and a symbol of strength representing the U.S. Unfortunately, because the stereotypical woman is seen as weak, women typically aren’t voted into high-ranking offices. The same unfair balance of gender is seen the same way in Macbeth. Both Macbeth and Lady Macbeth are striving towards masculinity. The importance of masculinity to the both of them is an issue of power. Lady Macbeth aspires to be a man so that she can show supremacy and be more of a ruler. Macbeth has a mental struggle with his masculinity, mostly because Lady Macbeth convinces him of it. Because Lady Macbeth cannot really become a man, she has to work vicariously through Macbeth, making him become king. To control Macbeth, she must use his aim to become more masculine, to drive his killing of Duncan. In Act I, Scene I, on line 51, Macbeth affirms, â€Å"I dare do all that may become a man. Who dares [do] more is none.† Macbeth is replying to Lady Macbeth when she asks if he is afraid to do the task of killing Duncan. It is important to see how Lady Macbeth uses her husbands strive for masculinity to achieve her virile nature. When identifying the roles that gender plays today, and contrast them to the way gender is depicted in Macbeth, we can see the two of them are very similar. To date in the United States, we have not had a female president, the highest-raking political office in America. In Macbeth’s time, no women were allowed to be king, which was the highest symbol of power during the time the play took place. Lady Macbeth faces problems with the gender roles,  because she wants more power than she is allowed. To work around this, she needs to do her work through her husband, provoking him using his struggle with manhood.

Paraphrase Essay Example | Topics and Well Written Essays - 500 words - 5

Paraphrase - Essay Example Some of them included: the American Standards Association, Crystal Eastman’ Work Accidents, and United Mine Workers. The era was marked by the perception that workers’ safety was necessary and that accidents at the workplace were mental. Safety concerns in the agricultural sector, the steel industry, and several other manufacturing industries had outstanding records. Of these industries, the Steel one led the way with the ideas by Fredrick Taylor making major contributions in creating a safe environment for the management. Taylor developed a favorable interaction between management policies, various processes, and worker schedule (McGerr, 2010). In addition, the researches in this period discovered that most accidents were psychologically made and that the only remedy was to create awareness and train individuals about the issue. However, the 1930s made it difficult for workers to sue those who violated the safety regulations due to the introduction of thoughts from the West. The Judiciary became stricter in ruling out cases, since they would consider the level of fault from both sides of the coin; the workers and the company in question. Following such challenges, there was little evidence that the psychological wa y of looking at safety was convenient. It was also a hard task for researchers to convince people that science and investigation would precisely solve the issue, thus the occupational approach became less popular. The Energy exchange theory consists of ideas related to modern science. It developed a connection between human injury and the various forms of energy. According to this theory, the first set of injuries meddles with the whole body. The energy exchanges establish the environment in which people’s fears, personalities, and goals play out. For example, when one kidney fails, the activities of the entire body are interfered with, since energy is not equally distributed or some chemical functions are not in order. In the

On the City of Tulsa Essay Example | Topics and Well Written Essays - 500 words

On the City of Tulsa - Essay Example Despite the economic potential further development brings in, we must recognize the ill-effects that come with it. A study on population dynamics has questioned the sustainability of our natural resources amidst the current population boom and the influx of illegal immigrants in the country not to mention the legal immigrants. The law of supply and demand may create an imbalance if the natural resource is scarce. No matter how we try to accommodate improvement but nature refuses to provide the demands due to over-population and over-usage will thereby result in a tangible scarcity of resources. Man’s basic needs for food and water can no longer be met and that is an ill-effect of too much economic improvement. The issue of illegal immigration has been placed in the background in favor of several more pressing issues. However, we cannot ignore that our country is approaching a population 280 million of which illegal immigrants are not even accounted for. If we continue and allo w the influx of illegal immigrants, food and water scarcity will be experienced in the later years to come. Compassion should start within us all and consider these illegal immigrants have a home country to return to when dire consequences would hit us, but we only have this country to return to, therefore it is our sole responsibility to make our country sustainable and viable for us all. All Americans must be educated on the effects of the current population boom. Education creates consciousness for every American to focus on his responsibility towards his country and work on acceptable jobs to help reduce the influx of â€Å"aliens†. The aim is not to discriminate anybody in particular, but to work towards the common goal of having jobs for everyone. Americans are complaining about â€Å"fewer jobs† available to them.  

JS MILL ON LIBERTY ASSIGNMENT Essay Example | Topics and Well Written Essays - 1500 words

JS MILL ON LIBERTY ASSIGNMENT - Essay Example That the only purpose for which power can be rightfully exercised over any member of a civilized community, against his will, is to prevent harm to others. His own good, either physical or moral, is not sufficient warrant. He cannot rightfully be compelled to do or forbear because it will be better for him to do so, because it will make him happier, because, in the opinions of others, to do so would be wise, or even right.† (Mill, Pg. 18) Suicide is a personal decision that does not physically harm other individuals. Mill’s Harm Principle clearly applies to self-defense and strives to protect the individual liberty of each of us. As long as our decisions do not affect another’s liberty or life then why must we be harnessed by another’s morality? That is the question that an anonymous 80 year old from Ohio is posing as well. This is the question to be addressed in the following paper. The letter written in June of 2003 outlined the thoughts of an 80 year old individual. Through the letter one can easily grasp that they have lived a full life, which their life is complete and they simply wish to spare their children whom they love greatly the pain and suffering of a long drawn out fight against various cancers. The author of this letter says, â€Å"What I don’t understand is why people think it is wrong for someone like me to just call it a day, throw in the towel.† (Anonymous. Pg.1) the principle moral issue with this is the individual’s right to life, and the individual’s right to their own life. Mill’s clarifies his principle as affecting adults in the â€Å"maturity of their faculties† (Mill, Pg. 19) by his own declaration one’s personal â€Å"good, either physical or moral, is not sufficient warrant† (Mill, Pg. 18) to prevent another from taking their own life into their own hands. The argument most often heard is that suicide affects the family, and yet we see that the true d etriment here per the anonymous authors letter is the continuance which would cost additional monies and anguish from watching as one you love slowly and painfully drifts away. Mill’s point is that society or state has not the right to impose moral standards on an individual if that individual is not harming another physically. The argument can be made that by making it illegal to take decide when one should die, they are in fact presenting ownership of the individual. The very liberty that is proclaimed of body and soul is than repressed at the point of death if one dies as a result of one’s own hand. Mill’s presents the argument that each individual is the proper guardian of their own health; he states that this includes body, mental and spiritual. â€Å"Mankind is great gainers by suffering each other to live as seems good to them, than by compelling each to live as seems good to the rest.† (Mill, Pg. 24) The anonymous older gentleman outlines this by directly asking why it is someone else’s prerogative as to when he should end his own life. An individual’s liberty must include the freedom to decide when they die if they so choose. Unfortunately, the argument has been made that society must care for all lives within its grasp, and even more unfortunately, this is not the social argument as much as the state based society argument. They are able to make the case that the physical health and wellbeing is the prerogative of society and the state and cannot be left in the hands of the individual.

The American history ( 1900 ) The Cold War Research Paper

The American history ( 1900 ) The Cold War - Research Paper Example A reading which I found to be informative and concise about Cold War is done by H.W. Poon in 1979.and adapted by T.K. Chung .Poon has done substantial research in history since World War I and could be considered a good source. All my critics in this researchare based on this author’s account of history. He drew vivid image of history of events and personalities that have to deal with the events of the war and history. He wrote a timeline of events from the beginning of the cold war, its causes, The Berlin Crisis, the Cold War in East Asia,the formation of allied forces, until the tension eased in 1954. The article is written for a general viewership since it is a hosted website of the writer. Its website has been on the internet since 1998 and has been telling storiesin history, I have often heard of the Cold War but I do not know its underlying reasons. I had very few ideas about the cold war, and on this ,Poon has added to a deeper understanding of the reasons for conflict. As told, one of the reasons for conflict is in having different ideologies of both. US has free elections, freedom of the press, and has the freedom of assembly. Poon described the Soviet atmosphere so different from the US since they have communist government.. This fact is already known, but Poon argued in his writing that due of this difference of government system, a compromise between the two nations had very little hope. Another reason he gave is due to economics. Here again, there is conflict, as United States wanted free trade throughout the world but the Soviets resisted this since it wanted to â€Å"shield off her own sphere from international commerce† because they are afraid that trading with the West would expose Russia to the risk of being opened to influences of the West that would erode the totalitarian system† Again this opposed view brought hard feelings between the two countries. Next reason, which is debatable, is the power of rivalry, because after World War and the decline of Europe, power is shared by the Soviet Union and the United States. Poon sees this as a power struggle as each one wants to dominate the other. The power of domination has been suspected by the United States thru the speech delivered by Winston Churchill in March 1947 that the Soviets planned an aggressive control of Europe The speech is certified as a primary source document (See Annex A – copy of the speech of Winston Churchill) Poon’s report of Truman’s declaration is confirmed by a document found from the archives of the Congress, Document 171 of the 80th Congress. 1st session. This is supposed to be a primary source of document that will testify to the reference of the report. The core of Trumann’s Doctrine was that "it must be the policy of the United States to support free peoples who are resisting attempted subjugation by armed minorities or by outside pressure." This statement clearly manifests an anti-communist princ iple and could only suggest an open war on Communist Russia. To confirm this policy, the United States went into a massive military and economic aid I Greece and Turkey Poon gave his impression on t he characters of the two presidents, President Roosevelt and Truman that made me visualize their personalities and how they actually ruled the country during the war,I have not known before that Pres. Roosevelt was optimistic while Pres. Truman was opposite. Pres.

Bauhaus by Walter Gropius Essay Example | Topics and Well Written Essays - 500 words

Bauhaus by Walter Gropius - Essay Example Looking out from the building means seeing lines that obstruct the windows and frame them into multiple small panels. The building uses long floors through which the experience of being on the interior reflects a restricted, ordered feeling, based upon the way in which the exterior seems to promote long rectangular shapes. Movement inside the building would provide a reflection of the exterior through interior spaces that are interpreted as a reflection of the continuation of that aesthetic. From the external descriptive perspective, Gropius’ work reflects the avant-garde elements of architecture that arose through the period of the Modernists. The World Heritage List reports that â€Å"It made a major contribution to breaking ‘the power of tradition’, not only in the field of architecture, but also in the design of articles of everyday use and in advertising, creating a new language of form†. The period in which it was built was processing the world throug h an understanding of industrialization and human beings as they fit into an industrialized world. The intention of the work was to reflect a fusion of craft and industry, supporting the concept that â€Å"there is no distinction between monumental and decorative art†. The new aesthetics that were being taught at the time that this building was constructed were based upon the idea that the old world ideas about craft could be implemented into new world ideals that used modern materials and high quality craft, but reflected the aesthetics of the manufactured.

Impact of Nursing Theory comment Essay Example | Topics and Well Written Essays - 250 words

Impact of Nursing Theory comment - Essay Example The most critical elements of transformational theory are the individualized theory and motivation (Rogolosi & Rigolosi, 2005). The most significant element in the workplace is the care and concern afforded to the nurses by their nurse leaders (Rogolosi & Rigolosi, 2005). In this case, individualized consideration entails offering support and encouragement, which promotes interpersonal relations between the nurses and their leaders. This, as articulated, promotes openness between the leader and the nurses and offers an avenue through which they can share ideas and direct recognition. This creates a high sense of autonomy and satisfaction among the nurse workers. This, in turn, has effects on the delivery of care to the patients and the attainment of set goals by the organization (Rogolosi & Rigolosi, 2005). The example outlined on how transformational model can best be used in an administrative setup portrays the two most significant aspects of the theory. This example demonstrates a nurse leader who inspires the rest of the nurses and offering support and encouragement, which promotes interpersonal relations between the nurses and their leaders. By developing a focus group, the manager takes huge steps in creating interpersonal relationships and openness within the